WP Super Cache Vs. W3 Total Cache

There are a lot of articles and comments floating around the Internet on what the best WordPress plugin is to speed up page load times. I've done some testing with WP Super Cache and W3 Total Cache to come up with my own conclusion and I think the findings are pretty interesting.Test Setup:
  • New Media Temple GS server setup for the test
  • Fresh WordPress Install
  • Sample post created with minimal text and 2 images
  • Page load speed tested 3 times, alternating between two domains, using webpagetest.org
Initial Results:Admittedly, WP Super Cache managed to eke out a victory on a base WordPress Install. It sped up WordPress by about .3 seconds and all seemed well with the world.WP Super Cache Vs. W3 Total CacheIf this had been the end of the story, you could stop reading here, but the simple truth is that we all like to use lots of plugins with WordPress and that is where I really began seeing the value of W3 Total Cache. There are lots of settings that can be tweaked and you can even add a CDN, so I was able to get things moving much more quickly in the long run with W3 Total Cache.After installing around 14 highly used plugins, what I noticed is that, while the first page loading time was a little longer, subsequent page loads were quite a bit faster, in general, with W3. I was also able to squeeze out a little better of a compressed image score, after installing WP Smush.it with W3. No real noticeable change was noticed with WPSC.WP Super Cache Vs. W3 Total CacheWhile the tests are not highly scientific, based on the ability to customize many more settings and overall faster page loading speeds, W3 will be my go-to for speeding up WordPress sites.List of Installed Plugins Tested:
  1. Advanced Excerpt
  2. Akismet
  3. Broken Link Checker
  4. Disqus Comment System
  5. EG-Archives
  6. Google XML Sitemaps
  7. Lazy Load
  8. Lazy Widget Loader
  9. Next Gen Gallery
  10. SEO Smart Links
  11. Wordfence Security
  12. WordPress Related Posts
  13. WordPress SEO
  14. WP Smush.it
  15. WP-Paginate

How to Dominate Search Engine Result Pages – Advanced SEO Tactics Explained

This is a short piece I wrote for work to help others understand the theory behind SERP domination. I pulled quite a bit of the information from Eli’s SERP Domintation article on the Blue Hat SEO blog. I don’t warrant that this process will help you rank better in search engines in any way, but feel free to try these techniques at your own risk.Goal: By the time you finish reading this document, you will have a clear idea of what you must do to dominate the search engine result page - that is, rank multiple times on the first search result page for a specific keyword or keyword phrase using several different web sites and domain names.What You Need: 1. The keyword or keyword phrase you are trying to dominate (it is tougher to rank for multiple keywords / phrases, but it can potentially be done).2. 15-20 individual domain names / web sites with highly optimized, relevant content (content built around the same subject matter).3. At least weekly relevant content updates to each property. Preferably, these sites would have social community elements such as forums, commenting, etc. to encourage more frequent search engine crawling.4. Each individual site footer should provide a link to the homepage of each of the 20 other sites. To make this cleaner looking, CSS provides a way to make a DIV hidden until a link is clicked, which would cause the DIV to expand, displaying all the links.5. Use rel="No Follow" link tag elements on all links that are not important for search. To better sculpt a page's authority, this tag element can also be used to direct how a spider should crawl a site.6. Targeted videos should be created for the selected keyword and be placed on YouTube with optimized tagging.7. Images should be created for content rich pages. During creation, keyword rich meta data should be included in the image, the image should be named using targeted keywords, an alt tag including keywords should be used when including the image on a page, and the image should be placed, surrounded by keyword rich text.8. A link building campaign that provides thousands incoming links to the properties in the group of 15-20 sites. 40,000+ total inbound links should get the sites ranking within the top 5 pages.Recommendation: As you can probably tell, this is a rather complicated process and could potentially take a lot of time and money. There is the potential to receive only meager results, since after all, you can really only target one keyword term or phrase with this strategy. This strategy is also a risk in that the sites could be penalized by search engines as a result or suffer in the long term due to an algorithm change.A better strategy to pursue is to apply similar concepts on a per-site or per-webpage basis in attempting to rank for a group of keywords (one per page). Combined with paid search, it would be much more feasible to have three listings (paid result, top listing, and secondary top listing) at the top of the first page of a search engine for many keywords, rather than attempting to take over all ten positions on a search engines results page for a non-branded keyword. This also creates more possible brand touch points for customers as they search. Each of the concepts above apply to both single and multiple keyword SEO, but I believe you will find better success targeting multiple keywords verses putting all your eggs in one basket.

Apple, Please Stop Making The Same Mistakes

I just finished reading a post at TechRadar, which goes to show Apple hasn’t learned a thing from history. If the loss of Mac support for the PC has taught them anything, it should have opened their eyes to being more open, and allowing their users (and customers) to do what they want with a device they own. Here is my letter to Apple. I hope it will be heard.Dear Apple, With Google’s Android operating system launching next month, one would think you would be gearing up to compete, but instead you are making your customers angry (including me). I will concede that Android is of no threat just yet, especially in its current beta-ish state, but its launch alone means the likes of Microsoft and Blackberry may soon be answering. Yes, Apple, your iPhone has the best touch screen interface I’ve seen, looks like a business device should with the HTC G1 looking like a child’s toy in comparison, and is on a better network than T-Mobile, but Apple, there comes a time when you need to learn that keeping yourself closed off hurts you and your loyal customers, in the end. Customers who, if history tells us anything, will jump ship if the iPhone doesn’t evolve quickly enough. You are limiting that evolutionary process.So, why would you deny developers the opportunity to compete in your App Store. Do you believe in capitalism or do you want a dictatorship? I suppose only time will truly tell, but you’re digging yourself into a deep hole and there comes a point when not even the tallest of ladders will allow you to climb out. Wait, what is that I hear? Your stock price dropping?Kind Regards




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